Free Market Test Your Idea

WHAT IS TESTRAT?

It is a free to use system for testing the viability of business ideas before actual services or products are developed.

WHAT DOES IT DO?

It gives the owner of a business idea the opportunity to test it in real time targeted traffic a percentage of which subscribe or op in to download your digital product.

COULD I NOT DO THIS MYSELF?

Yes you could if you know how, but you will have to build some system of pay for testing. We do this for free, saving money and time.

ARE THERE ANY OTHER BENEFITS?

Yes! Many—you receive a free report—if your idea has the 'wow' factor we can introduce you to a venture capital house who seek proven seed stage ideas for assessment progressing to guaranteed funding.

We also match you to suitable internet marketing courses.

DO I HAVE TO BE INVOLVED IN THE MARKETING?

No! You can leave it to 'run' for as long as we agree. You can still have a free report.

WHAT IS THE DISADVANTAGE OF NO INVOLVEMENT?

The principal of reaping what you sow is fixed. The list produced may be very small not enough to get feedback. You need a list size of at least 1,000 to get response of real value.

IS THERE EXCEPTIONS TO THIS?

Yes. If your business model is an agent you may only require one agent as a distributor of your product to be successful!

This is especially true with special interest products.

HOW DO I DECIDE ON A PRODUCT?

By researching keywords related to the product/service you are testing.

WHERE CAN I FIND MORE INFORMATION ON MARKETING?

Subscribe to the internet marketing program, Part II. This will give you all the basic information you need to decide on a product and promote it 'on the fly' (as it is being tested in real time).

WILL THIS IMPROVE THE TEST RESULTS?

Absolutely, in general the more you apply the methods suggested in the internet marketing program, the greater the chances of success.

In general a large option list indicates demand for your product. You then do surveys to learn the needs of your prospective customers.

WHAT IF MY PROPOSED BUSINESS IS ABOUT LARGE PHYSICAL PRODUCTS—IS TESTRAT HELPFUL?

Yes! Irrespective of service or product, all businesses need a customer database and all customers need information.

For example, if you are selling castles, you can build a customer list of people who want information, holiday companies, estate agents, government agencies, magazines catering for rich clients. This list would include type of location, description, videocam, DVD, prices etc. Your digital lead generation product can give you this.

Once you have this valuable database, you have a business! The List! Which you can rent out.

Having a list of customers, now you can show them around the castles!

It is a fact that the bigger and more valuable the product the more important having a database becomes. You cannot imagine, for example, when Richard Bransom decided to start Virgin Airlines, he simply bought a 747 and parked it on Heathrow runway!?

He needed to study an immense amount of data on law, company policy, air safety regulations, clothing, international airport regulations, training staff, hospitality, food etc. Almost certainly he spent a few million before he parked!

It is this kind of scenario which helps us to appreciate information which is the foundation of any business, especially the list.

ARE YOU SAYING TESTRAT CAN PRODUCE A BUSINESS?

Yes, if you accept that customer lists are in big demand and are sold and rented as a vital commodity.

THAT MEANS I DON'T NEED A PRODUCT?

Yes you do! But start with a list! Again, let's take this to an extreme to illustrate:

Imagine you are on a desert island with your laptop, solar powered! Dolphins play in the bay! On this paradise there is a huge warehouse with every kind of high quality product you can imagine including super yachts. On your data base you have a list of 100,000 names of top managers seeking to de-stress and one agent (me—Ian Amor) on your database. Now the question—would you rather have to trade the warehouse or the database?

Imagine you have no money, no-one to help. You could start packing your yachts with goods and drive out to sell to...? Or you could email me knowing I have high quality DVDs and books on dolphin healing (I really have, from a world expert, Horace Dobbs. Enter his name in Google). You say: "I am mailing my list to offer your great 'De-stress Dolphin Healing Package'" I know my customers are hungry for such a package, they will be delighted.

I say, "great, we will do a 50/50 split of profits". You send the email offering the package plus a bonus of a minibreak booked online with a travel agent and say, "now you know how wonderful and effective dolphin healing is. Come out and actually play with the dolphins!"

You get a 30% response. As each dolphin package was £200 + £900 for holiday, making £1,100 per manager – total 30,000 x £1,100 = £33 million minus expenses of £1.5 million leaving £900k each. We welcome the executives and holiday hosts to the island who use the yachts and luxury tents they found in the warehouse.

They have a whale,or should I say, "dolphin of a time!"

Remember the question, "which would you rather have?" Well you now have £900k. You can afford to buy a TESTRAT for yourself!

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